How to Write a High-Quality Marketing Term Paper a Complete Guide

How to Write a High-Quality Marketing Term Paper a Complete Guide A term paper is a written assignment you have to complete over a period of one term – it serves as a representation of your academic achievement over this time and accounts for a significant portion of your grade. In other words, it is certainly a kind of academic work you should learn how to do if you want to successfully graduate. The size of a term paper may vary depending on the task and the topic. Normally, a 10-page paper is considered appropriate, but there are no strict limitations (unless they are clearly imposed by the college). If you can write 15 pages, good for you – as long as these 15 pages are full of content and not filler. Likewise, if you are dealing with a narrow topic and manage to tell everything you wanted to tell in 5 pages, don’t try to bloat it up to a certain word count – conciseness is always preferable to wordiness, even if it makes your paper look rather short. Marketing papers are somewhat different from the rest because they are more concerned with the practical side of things and more often deal with case studies, examples from real marketing campaigns, analysis of existing marketing practices and their application in different situations and so on. How to Choose a Topic for Your Marketing Term Paper As you are going to spend an entire term writing this paper, it pays to be prepared and put some thought into what topic you choose. Even if the topic is simply assigned to you by your tutor, it may be a good idea to do a bit of reading on it and, if you find a way to alter it to your advantage, discuss this possibility with your supervisor. Don’t approach the choice of a topic lightly – it is better to spend some time reading up on it than to suddenly realize half a term later that you don’t have enough material to work on. Here are some general principles that will help you choose a better topic: Read the syllabus. Supervisors always prepare detailed guidelines for word count, format, topic selection and other aspects of term paper writing – or at least they should. If you find that some instructions are missing, ask. 9 times out of 10 missing instructions are an oversight rather than an attempt to make you figure something out by yourself. Don’t take things for granted – if you’ve done a term paper before, read the syllabus just as attentively as the first time around. Requirements differ dramatically from class to class and from term to term; Make sure the topic is relevant. It is especially important in case of marketing, because what is considered best practices changes quickly, and a topic or idea may lose its relevance over the course of a few months. However, it doesn’t mean that old case studies won’t do – some of the older promotion campaigns can still give us valuable lessons; Marketing stories surround us at all sides, and promising topics can be found everywhere – you just have to make an effort to look. Newspaper articles and news websites, online marketing resources (Inc. and Forbes often publish high-quality relevant content), your syllabus, relevant journals and magazines – spend some time to skim through recent texts. If all else fails, ask your supervisor for help – you may end up with a less interesting topic this way, but there will certainly be enough sources for it; Generalize or narrow down your topic. Many good term paper ideas are wasted either because students try to encompass too broad topics and end up telling a little about a lot, or because they try to concentrate on too narrow topics and end up not having enough to say. A good rule of a thumb is to say what you must in your first draft and then either trim the fat or generalize to similar or related subjects. Here are some examples of what may constitute a good marketing term paper topic: The Importance of Brand Positioning Exemplified by Nike’s â€Å"Just Do It† Campaign; Cartoon Network 2007 Guerilla Marketing Campaign and the Importance of Due Diligence; The Use of Corporate Social Responsibility to Improve Company’s Equity; Target Corporation’s Statistical Marketing Strategy: Efficiency vs. Ethical Concerns; Incorporation of Standardization by Global Marketing. Pre-Writing Tips Some students rush to start writing immediately after they select a topic, believing that the faster they get something done, the faster they will complete the paper. This is a misconception most of the time you spend working on a marketing term paper should be spent gathering sources and doing research. Writing signifies the end of your work rather than its beginning – you should make notes as you read the sources and interview people, but you should already have a definite picture of the entire paper before you start your first draft. Otherwise, you will most likely have to make extensive corrections many times over. Gathering Sources No academic work exists in isolation, and it is true for marketing as well. You cannot simply take a case study, analyze it and write down your conclusions. Even if your analysis is impeccable and conclusions are innovative, without the support from existing body of literature your paper won’t be accepted by the academic community. So how should you approach hunting for sources? Use both primary (first-hand knowledge, documents, statistics, interviews, experiments, books, articles etc.) and secondary sources (other researchers’ interpretations and explanations of primary sources). You should understand that not all sources are equal – primary ones are more valuable, and you should use them whenever possible, resorting to secondary ones only where it is necessary. When you’ve finished gathering the sources, go over them and see if there are too many secondary ones – if they are too numerous you may want to remove a few or add a few primary sources so that it doesn’t look as if you rely on non-original sources too much; As a rule of a thumb, you should have 1 to 3 sources per page. So, for a 10-page paper you should have at least 10 sources, but closer to 20 for good measure. The more the better, just make sure your paper doesn’t turn into a list of quotations; Diversify your sources. Use a variety of resource types: articles from serious academic publications, mass media, Internet resources, case studies, statistical research, books, essays; Ask for your professor’s help. He has been dealing with this topic for years and knows literature that is worth reading; Look in online indexing and abstract databases like Business Source Complete, Emerald Insight or Factiva. They contain information on an enormous amount of top-notch business and marketing content – just by browsing the titles and abstracts of papers you will be able to understand if this or that topic has a lot of material to explore. Some of these databases require subscriptions but also offer free trial access, so make use of it. Besides, most universities and colleges provide subscriptions to a number of academic databases to their students – find out which ones you can use and don’t hesitate to do so. Market Research In marketing, it is not enough to quote other people’s work. You have to go out and do your own market research. The most common way to do so is to carry out a market survey – i.e., collect information from a sample group of consumers that may be selected either at random or following certain prerequisites. These surveys may be product-, customer- and company-oriented, each concentrating on different aspects of research. Sometimes it may be worth posing a survey as one type but in fact carry out another – this can help you achieve interesting results unobtainable in any other way. Marketing Term Paper Writing Tips from Our Experts Just like any other academic assignment, a marketing term paper has a relatively fixed structure. It can vary from college to college, but usually you will have to deal with the same set of sections: Outline; Introduction; Thesis statement; Body paragraphs (sometimes further subdivided into explanatory and analysis/argument paragraphs); Conclusion. Let’s elaborate on them. Outline Outline is a detailed plan of your paper. Here you specify what you should write in each part of the paper. Pay special attention to introduction and thesis statement – they are short but extremely important as a part of a bigger picture. Body paragraphs can do with simple enumeration of main points to mention lest you forget them and logical connections between paragraphs. Some students omit writing the outline, but it is a mistake – if you have it, you won’t forget a single point and will be able to immediately see if some parts of the paper seem illogical or disconnected. Introduction Marketing is not different from any other academic discipline in this respect – an introduction should catch the reader’s attention and lead him up to your thesis statement. However, you shouldn’t forget that a term paper is a piece of scientific work first and foremost, which means that funny, whimsical and/or quirky introductions are out of the question. However, using a line like â€Å"My term paper is about the importance of logos in creation of brand identity† is also a bad idea. A good middle ground is to refer to an interesting fact related to the topic of your paper that suggests the direction in which you are going to take your argument, e.g., â€Å"In 2010 Gap launched a new logo, trying to follow the trend and look more modern. It lasted for two days before they had to revert to the old one following a massive public backlash†. Thesis Statement Contrary to popular misunderstanding, a thesis statement doesn’t simply repeat the topic of your paper. It is an idea you’ve come to, an assertion you make after doing the research on the topic, a statement of the truth which you try to prove in your paper. It should follow a few basic rules: It must be a statement, not a question (â€Å"Brands are an important part of corporate identity†, not â€Å"Are brands important†?); It should be able to serve as a very short outline of your paper. By reading the outline your reader should be able to get the point you are trying to make – the rest of the paper is just its proof; It should be specific. Be as precise as possible and avoid words like â€Å"certain†, â€Å"some† etc.; It should be written in your own words. Don’t use quotes. Body Paragraphs The most widespread way of writing body paragraphs is as follows: Introduce a new point relevant to the overall topic; Add factual evidence in support of this point; Address potential counter-arguments and explain what may look like inconsistencies in your reasoning; Go over the point one more time in relation to your thesis; Provide a logical connection with the following paragraph. As you may see, normally you should clearly delineate paragraphs so that each deals with an individual point. It makes it easier to both write and read your paper. When writing, follow these principles: Be laconic. The fewer words you use to express an idea, the better. However, don’t try to cut the unnecessary words now – you will have a chance to do it during revision. Simply keep it in mind when you arrange your thoughts; Avoid passive voice. (Write â€Å"Masterson proved this point in his work† rather than â€Å"This point was proved by Masterson†); Don’t use emotional language. Although marketing deals with emotions, you as a specialist should maintain perfect objectivity; Don’t overuse quotations. Although you are supposed to support your writing with existing body of research, your job is to do your own work, not recap what other people have written. Conclusion Usually conclusion is more or less a recap of the introduction: you return to your original point, refer to the evidence you’ve found and discussed in the course of a paper, decide if you’ve managed to prove your point and point out any outstanding issues that may remain. Post-Writing Tips You Can’t Ignore Revision is no less important than writing; probably more so. Unfortunately, many students don’t understand this and get worse grades than they potentially can with proper proofreading and revision. If you want to increase the chances of success for your marketing term paper, follow these suggestions: Finish early. You have an entire term to write, so try to plan your work so that you finish it some time before the deadline (e.g., a week earlier). This will give you plenty of time to correct your mistakes and rewrite passages that are particularly bad; Let it rest. Put your paper aside for a few days before starting to revise it; Don’t try to correct all types of mistakes in one go. It’s better to revise it several times, each time concentrating on a different type of problems; Check the paper for consistency. One of the most common mistakes marketing students make is inconsistency – in terms, in spelling, etc. Usually it concerns abbreviations and acronyms, inconsistent use of hyphens (-), en dashes (–), and em dashes (- ) and spellings of individual words (labor vs. labour, labelling vs. labeling); Change the appearance of your paper. Either print it or temporarily change the font or its size. This will help you notice mistakes that you could have got too used to seeing by now; Check formatting. Consult your supervisor about the format used by your college and carefully study its requirements. If going through an entire style guide is too much for you, try an online guide like Purdue Owl – they present a shorter variant of the same. You can learn to write high-quality marketing term paper through lots and lots of practice – but with the help of this marketing term paper writing guide, you can start out better off than most of your peers.

Philosophy Essay Example | Topics and Well Written Essays - 500 words - 54

Philosophy - Essay Example Philosophy mostly relies on critical thinking, the development of theories builds on what exists, research, and knowledge acquisition. Philosophy is a very old discipline, ranging from the writing of the Bible, to accredited philosophers such as Socrates, Plato and the likes of desecrates. Philosophers are better placed in their field of interest, be it politics, economics or any other related field. Contemporary philosophers review various aspects ranging from economics and politics, such as Max Weber and John Locke, to new philosophies of living a happy life, which has been developed by various philosophers such as one of the most respected modern day philosopher, Dalai Rama. Religion is another field of philosophy that has been widely discussed with the likes of Karl Max, Sigmund Freud and other related philosophers reviewing the field. The vastness of philosophy is cannot be summarized in one book and even the best philosophy book is only limited to topics or philosophers that interested the author. Logic and rationalism are the key guiding principles of any philosophical theory. Not just any argument can be termed as a philosophy. Philosophies are wide, vast and contain countless points of views or perspectives about a given topic. As such, philosophers are appreciably much respected for their overall capacity to think and reason on one topic until a set system that is workable and that produces results in line with the philosophy have been determined. Unlike most disciplines, philosophies are not meant to make money, but rather to improve lives. As such, it is very rare to find a philosophy institute whose prime objective is making profits. The basic reason for existence of philosophy is understand certain challenges and problems existing in our current reality. Some philosophies are still not well known and as such, these fields are not as respected as the likes of Philosophy of Art, Logical reasoning philosophy, epistemology or

Religious Service Term Paper Example | Topics and Well Written Essays - 1250 words

Religious Service - Term Paper Example A case of observation is the name. For Christians, the place of worship is called a church, for Islam a mosque, while for the Buddhist, a temple. It is also evident that the religions have unique symbolic cultures that differentiate them from one another as I observed with Islam when I once attended a religious service. This paper will describe the material and non- material culture of the mosque, a place of a warship by Muslims. Mosque A mosque is a place of worship for the Muslim faithful. It is evident from my observation of Muslim congregation and the mosque building that the design and building materials used in the construction of the place of worship mostly depends on heritage, culture and the resources in the community that hosts the mosque. However, it is noticeable that there are certain architectural features common to all mosques. For instance, the mosque’s parts are practical and show a sense of tradition and continuity among all the Muslims across the globe (Penn ey 10). Common architectural features include a minaret which is a slender tower rising at the top of a mosque (Penney 12). The minaret usually varies in height, number, and style. It may be square, octagonal, or round in shape and are in most cases covered with a pointed roof as noted by Penney (12). In the case of the mosque I attended, I was able to observe that it had a tall, slender and round-shaped minaret (Penney 14). On the minaret, there is a loudspeaker used to sermon people to prayers commonly called adhan (Hephaestus Books 14). The mosque is divided into two sections in which, men and women attend the service in different rooms. However, the services are conducted with the leadership of an Imam who is stationed on men’s side. The dress code is usually a veil gown mostly white in color for men and black for women. Every member of the congregation is required to remove the shoes before entering the mosque and put on the shoe shelf. This is mainly to preserve the cle anliness of the mosque and a sign of humility to God. The shelf is placed near the door to prevent pilling of shoes at the door.

Ppd 3 mock interview Essay Example | Topics and Well Written Essays - 1500 words

Ppd 3 mock interview - Essay Example Do you have a pen and piece of paper if necessary) X Presentation (Are you presentable? Professional and smart? Dressing for the job and not for university? Do you have a smart suit/shirt/tie/skirt/ blouse/ shoes etc? Have you removed excessive/extravagant jewellery? Have you covered up any outstanding piercings/tattoos?) X Ice-breakers (How confident are you in meeting someone for the first time? Be prepared for questions aimed at putting you at ease i.e. How was your journey, finding the location etc?) X Understanding the question (Do you find it easy answering questions? How accurate are you in terms of actually answering the question and not digressing to something else?) X Answering questions (How structured are your answers normally? Do you know when to stop talking? Have you enough confidence to answer a question without any rehearsal before an interview?) X Competency-based questions (Do you know what you said on your application form? Have you prepared a list of examples to demonstrate competency in case

Why Nevada Should Follow Colorado's Model for Marijuana Legalization Research Paper

Why Nevada Should Follow Colorado's Model for Marijuana Legalization - Research Paper Example ubsequent legalization of the use of the herb has been a topic under heated controversy in Nevada as more pro-marijuana groups organize the movement of advocate for legalized marijuana use for not only the medical use but also for recreational use for adults above twenty one years. The legalization of marijuana is advocated for due to the benefits that are enjoyed by states such as Colorado that have already legalized fully the use and possession of marijuana. Legalization of marijuana in Nevada will lead to a positive impact in the state socially, economically and medically. The major arguments supporting the legalization movement is based on the improvement of the medical application, reduction in crime, economic benefits, revenue on the government, and saving the budgetary costs of institutions such as correctional facilities, rehabilitation and the judiciary. Colorado and Washington were the pioneer states of legalizing marijuana and in 2016, Nevada is expected to follow suit as various complains are underway for the coming year of reforms. Full Legalization of marijuana will help Nevada to explore the many health and medicinal uses of marijuana. In Nevada, medical application of marijuana has been decriminalized although mostly regulated. Fully legalization of marijuana will lead to medical exploration of all the potential used of marijuana in the treatment of various diseases and health conditions. The successful use of marijuana and the rationale for is legalization is due to the fact that it is safe for human use especially where controlled for medical use. The herb has minimal toxicity thereby presenting no threat of lethal overdose. As such, the patient’s health is secured with no reported cases of end-organ failure or the need for routine laboratory monitoring. First, the herb has great therapeutic benefits. When applied in patients with certain psychiatric conditions, they enhance therapeutic effects on the patient by producing anti-inflammatory,

Allstate Insurance Company Case Study Example | Topics and Well Written Essays - 1250 words

Allstate Insurance Company - Case Study Example Table of Contents Abstract 2 1.0 Introduction 4 2.0Evaluation of Allstate's Goal-Setting Process 4 3.0Dimensions of an Effective Goal Setting Program of Allstate 6 4.0High-Performance Reward System of Allstate to Motivate Its Employees to Reach Its Diversity Goals 7 5.0Conclusion 9 6.0References 10 1.0 Introduction Allstate Insurance Company in order to improve the performance of the employees developed diversity strategy. This strategy was considered to be effective weapon for gaining competitive advantage. The company for achieving its goal has adopted various processes. The entire goal of the company was based on the performance standard of the employees. In this paper, the goal setting process of Allstate Insurance Company has been evaluated by considering the model of goal setting. The paper seeks to explain whether the company has fulfilled the dimension of goal setting. The paper includes the recommendations related to the high performance reward system that Allstate Insurance Company can implement for achieving its goals. 2.0 Evaluation of Allstate's Goal-Setting Process To improve the performance and to reach the goals, the insurance company thought of developing a goal-setting process. The diversity strategy of the company will enable it to reach the specific goals. The definite goal of the company facilitated to improve performance and increase motivation level of the employees. The goal setting model is required to be developed by a company otherwise the entire goals as well as objectives will suffer. The appropriate model facilitates a company to reach its ultimate planned targets (Hellriegel & Slocum, 2007). Goal Setting Process The company in order to enhance the performance level is required to follow three processes of goal setting model. The first step is challenging goal developed by the company. The company took a challenge to improve the performance and adopted diversity strategy. The strategy was developed by considering two major aspects of internal as well as external focus. The internal challenge is to develop the potential of employees by providing them with tools, opportunities and resources. The external challenge is to relate the employees with the experience and background of the market where the company was operating. This challenge had to be faced by the company in its daily operations (Hellriegel & Slocum, 2007). The second process is that of moderating. This step would recognize the ability of the company to meet its goals that have been committed. In this process the company received feedback from the employees regarding the improvement process that has to be implemented. The company generally focused towards the committed goals in this process and thus for goal achievement, various complexities have been raised. The next process involves mediating; at this point the company moved on a specific direction and gave utmost efforts with strong determination to reach the strategy that has been set. With such positive attitude the company gained positive performances from the employees (Hellriegel & Slocum, 2007). The company provided rewards to the employees owing to their effective performance which resulted in increase in satisfaction level of the employees. The ultimate result of all these processes was the achievement of the company in fulfilling its challenging goals (Hellriegel & Sl

HCI Reading Journal - Journal #3 Research Paper Example | Topics and Well Written Essays - 500 words

HCI Reading Journal - Journal #3 - Research Paper Example According to Heim (2008), this can be done by putting oneself in the user’s shoes to be able to understand their needs and requirements. Secondly, know the users for which the interface is intended. By studying them, you will be able to develop a seamless interface that adequately meets the user needs. Since my project involves creating a user interface for a sales system, I saw it prudent to visit some of the sites. As a user of this interface I found it so easy to choose a product after some suggestions such as; most viewed, most purchased, don’t miss, most popular among other suggestive tags. From this I learnt that items with suggestive tags will have a high chance of being viewed and even purchased. Therefore, as a user interface designer, one must consider the possibility of aggregating related content in one interface to ease navigation of the user (Dillon, 2003). Most users will seldom dwell on the layout and the structure of the interface but will go straight to the content. According to Dillon (2003), in order to effectively engage users of an interface, the designer must get the content of the interface right. One could have a perfect design for an interface with shallow content that will not effectively the client. Design is a magnet but the content is what keeps the user coming back again and again. I tried to compare between the design interface for two social sites; Face book and Twitter. Face book has a more interactive interface that has options for posts, messages, image and video communication. On the other hand twitter is simple with fewer graphic but more messaging. However, despite the differences the two sites have almost equal users due to the content in each interface. Most designers will think users have no idea or will not realize several aspects of the user interface. This is not the case in the current society. Users visit several sites and interact with man interfaces on a daily basis. In this